Food Business Strategies Program
Aaron Johnson - Program Leader
Phone (503) 872-6680 | Fax (503) 872-6648
The mission of the Food Business Strategies Program is to provide expertise in strategic management and strategic marketing management through services and educational efforts to existing and aspiring small to medium sized food processors that demonstrate commitment to economic development of the Pacific Northwest.
The services offered are designed to assist the food processors in developing a sustainable competitive advantage with their products and company. The efforts focus on how to assess market opportunities and conditions, how to measure competing products and companies, how to determine product placement to uniquely meet the targeted markets, and how to map a strategic plan for the future.
Food processors can also freely tap the resources of the program for guidance in the development of their company's competitive edge. This guidance is offered as a "how to" with the food processor doing all the company specific work.
The Food Business Strategies Program is committed to educating the entrepreneur in strategic management and strategic marketing management related to food business. The program is considered a success when those it helps are successful today, and tomorrow.
For more information contact: aaron.johnson@oregonstate.edu
