Marketing and Trade Economics Program
Cathy Durham - Program Leader
Phone (503) 872-6680 | Fax (503) 872-6648
The FIC Marketing and Trade Economics Program's goal is enhancing the competitiveness and the success of US food processors and producers through a better understanding of markets and marketing strategies. The research program examines how marketing activities and product characteristics affect demand for processed foods and agricultural commodities.
Findings from this research help producers and processors, commodity commissions, and others evaluate strategies to increase demand for their products. Some current projects examine the impact of eco-labeling, overseas promotional activities, and sensory characteristics on the value of agricultural products.
In many instances economic research is undertaken in conjunction with the other programs at the Food Innovation Center, past projects include research into the value of different input characteristics to increase yield or reduce processing costs. Future projects are planned with the sensory program to combine assessment of preferred characteristics with estimation of added value.
For more information contact: cathy.durham@oregonstate.edu
